24 September 2009

TOP Answers about SEO -Part Three-

7. How do I Optimize My Web Pages?

For a good start in optimizing your web pages it's necessary to place your keywords in the right location. Search engines look at first to the link of your post/website, then the title of your website, headings, subheadings. Important is the content on your page, too but they primarily focus on the first paragraph.

If your domain name includes already your primary keyword, you will have an easier start. It tells the search engine spiders immediately what your site is about.

Title Tag
Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your web page as it describes to your visitors what your page is about.

Keeping your title tags brief, descriptive, up to date, and keyword rich will help to improve the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.

Meta Tags have lost their importance to the search engines, however, it is still helpful to place your keywords in your meta tags.

8. Do I Need to Submit My Site to The Search Engines?

The simple answer is - no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it.

However, if you want to be listed in a directory, like the DMOZ Open Directory Project, then you will need to submit to those.

9. What are Spiders?

Search engine spiders are also called web crawlers or bots. They're basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.

10. How does Content Help My SEO?

Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and boost traffic.

The key to content is to make sure you're offering quality content and you're updating your website and your content frequently.

Content can be provided in many forms including:
• Blogs
• Forums and chat rooms
• Articles
• Reviews
• Case studies
• Reports
• How to guides
• Tutorials
• e-books and much more.

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18 September 2009

TOP Answers about SEO -Part TWO-

4. What are Link Farms and Link Exchanges?

As Search engines don't accept any link they came up in connection with your website, the given link should be from a relevant quality website. Don't participate in link farming. Search engines will penalize you, in case they think your links are lack of quality.

Both -Link farming and link exchanging- are the essence of exchanging reciprocal links with Web sites in order to improve your search engine ranking. But a link farm is a Web page that solely purpose is to link to other sites. Simply stay away from link farms.

When you generate a link from another site, it is better to be relevant to your niche and should come from a real web site.

5. Take care of Duplicate Content!

The definition of duplicate content is from a web page which contains the identical content. Search engines will give you a penalty for this.
How can you avoid duplicate content?
By not publishing the same article in several locations for example submitting to different article directories. Use the tools that are available online to help you re-write your content so that it is 30%, 40%, and even 50% different.
However, the best way to avoid duplicate content is to simply write new content.

6. How do I Find the Right Keywords?

There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use in search engines to find your website or products.
The next step is to research supply and demand for those particular keywords. In our case supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.The key is to find keywords with high demand and relatively low supply.
There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.

To be continued soon...

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