1. What is SEO?
SEO means Search Engine Optimization. Everyone uses Search Engines to find relevant articles, may it be one of the Big Three, Google, Yahoo and Bing or some of the other hundreds smaller search engines.
To find what you are searching for, the search engines use spiders who crawl through millions of web pages in the World Wide Web.
Here is the point when SEO comes into the game!
It's about the question what search engines are looking for. Therefore you have to put it in the right places on your website and in your content.
The answer: Keywords and Links. It's about the keywords on your webpage content (sidebar), keywords in your html coding (anchor text), keywords in your content (posts), and the number of incoming links you have to your website.
2. Why is SEO important for me as website/blog owner?
Let's ask yourself another question. What do you think would be better, some visitors who stumble and digg upon your website or hundreds of visitors which click on your website's link with the direct intention of reading your interesting posts and getting soon your regular readers or making even a purchase?
Getting on one of the first three pages of the search engine results can mean the difference between keeping your day job and or making a living from your website as one of the internet millionaires. :-)
3. The importance of Text Links in SEO!
Text links are used as a tool to improve your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you're looking for will be text links that will take readers from your article, ebook, or web copy to your website.
One of the best tools to generate incoming links is to write copy for online audiences like article directories, blogs (guest posts) and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site.
If you allow free reprints of your copy including that your links have to be maintained, you're encouraging links to your website.
To be continued soon...